Brand DNA


Our Brand DNA course teaches you how to identify your brand assets to create a higher valuation and how to build a profitable and sustainable business model around your purpose.

The two-day programme is taught in person by Linzi Boyd and Darren Shirlaw supported by expert brand builders, to help you build out and activate your brand-led growth plan.

To do this we will help you:

Day 1
Find your brand assets for growth
• Define your vision for growth
• Identify what is the number that you’re building your business value for scale
• Understand how to grow your business from the top-down, brand-led as opposed to the bottom-up, sales-led
• Discover your industry gaps to be a market leader
• Identify the trends and patterns in your industry
• Understand how to make strategic brand choices
• Identify who you are talking to and who you need to talk to achieve your growth

Day 2
Align your purpose with profit
• Define what you want to be known for
• Combine your commercial business with your purpose to build a self- sustaining business model
• Uncover your business core asset to become an asset-led growth company
• Identify what core asset of your business will drive your valuation in the future.
• Outline what your business is today, tomorrow and in the future

Your hosts:

Sarah Skeats & Tim Dwyer

event hosts

Sarah is renowned for her experience in brand and marketing across a number of the world’s largest brands. Most recently as the Head of Brand at NAB.

Tim is a business growth specialist helping businesses strategically grow their assets, increase their business value, and hone and leverage their capabilities.

Together they teach entrepreneurs how to design, build and activate a business strategy based on the foundation of their core brand assets. This helps to build and empower businesses to positively impact their industries, and start to shift the world.

Add to cart $2,250.00 Cost per person
Sun, 28 Jun 2020
Sarah Skeats & Tim Dwyer

Contact us for further information about the school or to discuss currency options.